There's nowt I love to promote more than a brand supporting home grown charities. I'm not talking slapping a ribbon on something and calling it awareness, I'm talking full on, '100% of proceeds go to..' kind of support. That's why when I learned of the upcoming Bold is Beautiful campaign from Benefit, I knew I'd be sharing again and again. Last year alone Benefits Global Philanthropy Campaign donated $2.5 million to local charities, this year they're including Ireland in their philanthropic efforts.
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| It me! As a superhero/young Esther Rantzen - Thanks, Benefit! |
During the month of May 100% of the proceeds from all brow waxes (€16), completed at the 13 Benefit brow bars will go to the two chosen charities, Look Good Feel Better and Daisy House. Not only that but as a thank you Benefit are gifting every customer with a full size Gimme Brow product (€26) for getting involved with their charity efforts.
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| Often copied, never equaled, you'll have seen me talk about Gimme Brow AGAIN and AGAIN |
Look Good Feel Better are dedicated to improving the well being and self confidence of women undergoing treatment for all forms of cancer. Daisy House (Watch HERE) provide secure affordable high quality supported accommodation to homeless women and to provide them with the skills and confidence to move to independent living. Both do Trojan work for the women of Ireland, the funds raised by Benefit for this Bold is Beautiful could be quite literally life changing for many of them.
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| Maggie Ford Danielson (Benefit's Global Beauty Authority) speaking passionately about the Bold is Beautiful Global and Local campaign |
Will you be bringing your brows to Benefit during the month of May? I know I will and I know Corrina will too (they're her go to brow bar anyway). New Brows and a good deed to boot? Thanks, Benefit!
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