Avon SuperExtend Extreme Mascara

Secret formulations have been hailed in marketing since the beginning of time, used universally as unique selling points to draw sales – take for example the Colonel’s secret recipe for chicken or Coke’s secret ingredients that set it apart. Well whatever secret sorcery Benefit used to create cult favourite mascara, They’re Real, Avon have cracked it.

Their new SuperExtend Extreme Mascara, launching this month, claims to leave lashes 87% longer (How long is a lash?) while I can’t confirm that exact percentage I can confirm that I love it.

Using ‘energy charged magnetic fibres’ this new formula separates lashes like a pro. I’ve been using this for a week now and have found no clumping or flaking, just lengthened and glossified lashes that lasted all day long.

The new brush puts me in mind of They’re Real too and worked wonders on lower and corner lashes to up the mascaras impact.  

In the interest of balance, I do have a couple of issues with SuperExtend though:

1. The packaging might need a rethink, although I’ve been using this daily (sometimes twice daily) for a week now, the writing shouldn’t have rubbed off already. Now, this in no way affects the product itself but I do like pretty packaging and this just looks a little grubby now. Boo.
2. So lengthened were my lashes with this new formulation that I couldn’t wear my nerdy Harry Potter 3D specs in comfort! Cue me watching StreetDance 3D with specs down my nose like the Tweety Pie’s Granny. *shakes fist*

Although this was given to me to review at the Avon evening last week, without doubt, I will be purchasing both the navy and the brown versions for €12 when they go on sale this month.

If you haven’t yet tried They’re Real or you have and know a bargain when you see one try to get your mitts on one of these bad boys before they inevitably sell out.

Available online here or from your local Avon Rep.