What makes an Ad an Ad?
I know most of us know by now that if money changes hands that a post should be clearly labeled as #Ad or #Sp (more specifically used when money is involved. Often scripted content), but did you know that money doesn't need to change hands at all? Let me explain.
They say 'Never look a gift horse in the mouth' - they're not talking about Digital Marketing.
I've been vocal about Press samples not being gifts for eons and I love your tuppence too. #Gifted rustles ALL my jimmies and here's why: Gifts are given by friends and family not brands or agencies. Gifts are given by loved ones with no expectations ~ Press samples? Press samples are marketing materials. Simple. The prevalence of #Gifted does nothing but create confusion and ill will and I think we should stop using it entirely - Here's why:
