What makes an Ad an Ad?
I know most of us know by now that if money changes hands that a post should be clearly labeled as #Ad or #Sp (more specifically used when money is involved. Often scripted content), but did you know that money doesn't need to change hands at all? Let me explain.
They say 'Never look a gift horse in the mouth' - they're not talking about Digital Marketing.
I've been vocal about Press samples not being gifts for eons and I love your tuppence too. #Gifted rustles ALL my jimmies and here's why: Gifts are given by friends and family not brands or agencies. Gifts are given by loved ones with no expectations ~ Press samples? Press samples are marketing materials. Simple. The prevalence of #Gifted does nothing but create confusion and ill will and I think we should stop using it entirely - Here's why:
If you have any connection to the Blogging or Influencer scene in Ireland you'll have seen some furore this week about online bullying. Initiated, in theory, by an Instagram account that popped up yesterday with the supposed intention to 'call out bullshit in blogging'that garnered almost 5k followers in a matter of hours (that's human nosebag nature). Some bloggers, a few of whom directly targeted by this account, took this as a cue to to start an 'Anti-bullying' campaign (which can only be welcomed). As ever with the blogging community in Ireland, I have thoughts. (You can hear them in person over on Stories HERE and/or you can read on.
