Being an avid lover of YSLs Effect faux Cils and Shocking mascaras, there was an audible squee when the Mascara Volume Effet Faux Cils Baby Doll press release arrived in my inbox. 'Eyes deprived of nothing' it said, 'A return to sophistication' it said.
'GET ON MY LASHES' I said.
Housed in the iconic high shine golden tube, the only way to differentiate this iteration from previous YSL beauties is the handwritten fuchsia pink 'babydoll'.
The Babydoll wand is a lot thinner than you might expect for a truly volumising mascara. A rubber brush crammed full of short, stiff bristles that are set in an 'inverted spiral' to give you the best results when applying from root to tip of the lash in a zig zag motion.
Working quickly, I applied it right from my tight line and the brush, unbelievably, gripped almost every lash. The formulation is wet, though not messily so and speed is your friend with application.
I have two/three coats on here and you can see quite clearly we're talking separation, we're talking volume and we're talking curl. In a nutshell, we're talking turkey.
I've had no flaking, no clumping and no breakage as can be a problem with many volumising mascaras and for that and all of the reasons above I'm giving Mascara Volume Effet Faux Cils Baby Doll two thumbs up.
Available from this month from YSL counters, priced at €32.50 and available in 4 colours: Fetish Black (my sample), Wheedler Brown, Audacious Blue and Indiscreet Purple. I'll certainly be picking up purple when pay day rocks around.
Are we babydoll lovers?