Wednesday, 17 July 2013

Clinique's New Dramatically Different Moisturizing Lotion+ Versus Original Dramatically Different: A Comparison Post


There's something very comforting about the scent of the 100% fragrance free Clinique Dramatically Different Moisturizing Lotion and I reckon that's nostalgia on my part. My Mam has had this pale lemon cream in her skincare arsenal for as long as I can remember (most of its 45 years of existence I'd wager) and it's never let her down. 

The fact that she's only one of millions that has loved it as part of the infamous 3-Step Skincare System and on its own (as I have for the past 12 months) speaks volumes about the reliable formulation of DDML, so if it ain't broke then why fix it after all this time? 


New Clinique DDML+ creates moisture inside and a barrier outside - much akin to a water balloon appara

According to Janet Pardo, Clinique's Senior VP of Product Development this new launch is because 'The world has changed and skincare technology has changed'. Having spent over 6 years trialing and testing DDML+ with over 1,600 women of of different ethnicities, Clinique are confident that their reformulation was worth the wait. 

The addition of Hyaluronic Acid, Glycerin and Urea have meant that this new formulation does feel more moisturizing on the skin. The consistency in comparison to the original is slightly thicker but that hasn't taken from the easy absorption and thankfully it still doesn't leave a greasy residue, which is one of my favourite features of the original and was my main concern with this version. 

The new 'Barrier Strengthening Complex' comes courtesy of cucumber and barley extract with sunflower seed cake and aims to create an invisible barrier to both hold in the new moisture and protect from the outside environment. 

Clinique's DDML+ 125ml w pump: €42 (€40 sans pump)

Because I've been using DDML+ exclusively for the past couple of weeks, I've been reminded of just how bright it makes my visage after a week or so of use. I'm not talking shining beacon but just different enough so that I'll do a double take when checking the mirror. In fairness I like the original for the same reason but I can't recall the difference being this noticeable in such a short space of time before. 

So to compare, the addition of the + has brought subtle changes to the tried and tested original, subtle but not dismiss-able  Good quality moisturizing ingredients such as Hyaluronic Acid and Urea mean that when it comes time to replace your DDML your skins best option is to reach for the +. 

Clinique's Dramatically Different Moisturizing Lotion+ hit counters on July 12th. 

Tell me, are you a Clinique skincare fan? Will you be picking the + up? 




9 comments:

Nora said...

Have been a long time fan of the original, works perfect for me so don’t know if I’ll be changing to the new one!

Anonymous said...

Helpful post, thanks CherrySue! I've been a fan of the original for several years but the new one sounds worth a try. Next time I'm in duty free...

Anonymous said...

Just tried the new Clinique moisturizer, the so-called DDML+, and I hate it so much that words are insufficient to describe the loathing! It is slimy when you put it on, and dries to a tight plastic-like feel that leaves your skin feeling awful. It feels sticky and dirty--I had to wash it off and start over with the real DDML that I thankfully still had some of in my possession. I'm going shopping to see if I can still find some of the original DDML still in stock somewhere, to tide me over until I can find another brand of cosmetic company that makes an effective moisturizer that I can tolerate!!! Good-bye forever, Clinique!! I was a loyal, regular customer--to the tune of thousands of dollars, that is hundreds of dollars per year, over more than 2 decades. I introduced many of my friends and family to the company as well--they'll all be interested to hear what new product line I recommend. I am so upset and furious at Clinique's betrayal, that I will never buy any of their products ever again!!!!!!!!!!!!!!!!!!!!!!!!

Anonymous said...

The new DDML+ is HORRIBLE! Used the original for more than 20 years and am so disappointed in the new + version. I am amazed and shocked that the original will no longer be available.

Like the "bring back the original DDML" facebook page so your voice is heard if you are disappointed in the + version!

https://www.facebook.com/bringbackdramaticallydifferentmoisturizinglotion

Anonymous said...

Please tell me if you find a good replacement, I have also used DDML for 30 odd years and cannot STAND the new formula my face is all sticky and shiny and it goes into sort of paste when massaging it in!!! they have lost another customer

Anonymous said...

Presumably Clinique might get the message when they realize how many customers are jumping ship to other companies such as Clarins or Lancome?

I bought several bottles of the original, the genuine DDML to last me until I find an acceptable substitute.

Still can't get over what a bunch of morons must be running the Clinique company these days...

Anonymous said...

If anyone can recommend a good substitute for the genuine (now discontinued) Clinique Dramatically Different Moisturizing Lotion, please post the information here so the rest of us can try it. Thank you.

Anonymous said...

The new + formula sucks beyond all possible belief. It will not absorb into my skin, leave a sticky residue all day long, and feels gross and uncomfortable. I mail-ordered several bottles of the old formula before they ran out and am hording them like gold. I know everyone has different skin but I absolutely cannot understand how this lotion feels right to anyone. It feels like Vaseline. I second and third the requests to let us know if anyone finds a reasonable substitute for DDML (original) moisturizer. When my stash runs out, I'll be in the market. I hope Clinique gets the message.

Anonymous said...

Recently tried a cheap basic moisturizer called CeraVe (www.CeraVe.ca) and while it is not as wonderful as the original DDML, in my opinion, at least is felt pleasant to put onto my skin, didn't irritate, was absorbed into the skin and moisturized it, etc. So it was infinitely better than the garbage that is the new DDML Plus, from my perspective anyway. Hope this helps others who are desperately looking for something to try. I'm still looking for a complete product line including makeup to replace all my Clinique. If only the Clinique company would smarten up and bring back the original DDML, I'd still buy their products, but apparently they prefer alienating and losing the customer base that made the company rich and famous. That is their perogative, but by the same token, I can shop elsewhere too--and I am on the hunt for a better cosmetic company, you can be sure of theat!