Wednesday, 17 July 2013

Clinique's New Dramatically Different Moisturizing Lotion+ Versus Original Dramatically Different: A Comparison Post


There's something very comforting about the scent of the 100% fragrance free Clinique Dramatically Different Moisturizing Lotion and I reckon that's nostalgia on my part. My Mam has had this pale lemon cream in her skincare arsenal for as long as I can remember (most of its 45 years of existence I'd wager) and it's never let her down. 

The fact that she's only one of millions that has loved it as part of the infamous 3-Step Skincare System and on its own (as I have for the past 12 months) speaks volumes about the reliable formulation of DDML, so if it ain't broke then why fix it after all this time? 


New Clinique DDML+ creates moisture inside and a barrier outside - much akin to a water balloon appara

According to Janet Pardo, Clinique's Senior VP of Product Development this new launch is because 'The world has changed and skincare technology has changed'. Having spent over 6 years trialing and testing DDML+ with over 1,600 women of of different ethnicities, Clinique are confident that their reformulation was worth the wait. 

The addition of Hyaluronic Acid, Glycerin and Urea have meant that this new formulation does feel more moisturizing on the skin. The consistency in comparison to the original is slightly thicker but that hasn't taken from the easy absorption and thankfully it still doesn't leave a greasy residue, which is one of my favourite features of the original and was my main concern with this version. 

The new 'Barrier Strengthening Complex' comes courtesy of cucumber and barley extract with sunflower seed cake and aims to create an invisible barrier to both hold in the new moisture and protect from the outside environment. 

Clinique's DDML+ 125ml w pump: €42 (€40 sans pump)

Because I've been using DDML+ exclusively for the past couple of weeks, I've been reminded of just how bright it makes my visage after a week or so of use. I'm not talking shining beacon but just different enough so that I'll do a double take when checking the mirror. In fairness I like the original for the same reason but I can't recall the difference being this noticeable in such a short space of time before. 

So to compare, the addition of the + has brought subtle changes to the tried and tested original, subtle but not dismiss-able  Good quality moisturizing ingredients such as Hyaluronic Acid and Urea mean that when it comes time to replace your DDML your skins best option is to reach for the +. 

Clinique's Dramatically Different Moisturizing Lotion+ hit counters on July 12th. 

Tell me, are you a Clinique skincare fan? Will you be picking the + up? 




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