Something a little bit controversial this morning, whether you're a Youtuber or a fan of beauty channels.
I was linked to this vid during the week and it raised some really interesting debate with pals so I'd love to know your thoughts - check it out:
Yes, that's some kick ass editing but what do we think of the underlying message?
As a beauty blogger, when there's a PR drop for a new product you'll see it pop up everywhere and there's only so many ways to describe a mask. If you were to splice blogposts together I'm sure you'd find similar, no?
It is alleged that these gals (hands up I'm a big EssieButton fan!) were paid to feature this product yet when you watch the video each clearly state that they bought them.
I don't value someone's opinion more or less because they parted with cash for a product but if they've been paid to feature it or even scripted in their review - yeah I want to know.
So what do you think? Advice or Advertisement?