If you're not currently residing under a rock you'll know that the inaugural Best in Beaut.ie Awards was held lastnight in the uber stylish Dylan Hotel. They were the brainchild and beauty baby of the lovely McDermott sisters over at Beaut.ie, or the 'Evil Geniuses' as MC last night Karen Koster from Xposé referred to them.
The main reason these awards are so relevant is that they're reader voted. 100%. Over 70,000 votes, over two rounds and in 48 categories were whittled and compiled until the eventual winners announced. No PR or Marketing influence allowed so you can be sure these are tried, tested and genuinely loved products before you part with your hard earned Eurits/Paaaands.
Delighted to be in attendance, and dressed as close to the nines as we could get, we were met by a plethora of beautiful West Coast Cooler babes, who proceeded to keep our glasses topped up with bubbles. Tasty, tasty West Coast Cooler bubbles. That and the fact that I spent the night gabbing to the beautiful people and laughing till my jaw ached means my pics are minimal and have been kindly donated by Kirstie from their facebook page where there's loads more info.
|Delicious, all of 'em|
As I've said it was a genuinely enjoyable night. A testament to the Mc Dermott sisters work on their site that they have such a close knit blathering community. I'd like to wish them continued success, though it doesn't get a lot more successful. It was so good to put faces to Twidder avatars too, some of those fab ladies have put together their own posts on the event Do yo'self a favour and take a looksie!