There are times in a girl's life when a product leaves her speechless, it doesn't happen often and if that girl is a beauty blogger even less so. When I set eyes on Armani Eyes to Kill shade 28 from the Limited Edition Acqua collection though, it was definitely one of those times.
Launched at the recent Maestro evening for Armani, this Acqua collection of Eyes to Kill Intense shadows boast 6 new shades (#24-#29) and each is a little bit more wow than the last. They're waterproof, highly pigmented, formulated as a hybrid suspension, neither a cream nor a powder and they boast 24 hour hold. Impressive, huh?
|Huuuuge swatch to tke in some of that gold and russet glory|
Being somewhat of a savvy shopper, I had always thought that once I had picked up some Infallible Eyeshadows from L'Oréal, then sure I as good as had an Eyes to Kill shadow. I mean, who would spend €26 if they didn't need to, right? Having now used #28 for the past fortnight, I can only shake my head at the naivety. I'm sold, hook, line and sinker.
Not a lot of shadows boast 24 hour hold, I often wonder how you could properly test that claim too, save wearing your full face to the leaba. Not all of us need 24 hour staying power when it comes to their shadow but if you look at the picture above, the one on the left is at 7.30am and the one on the right, 8pm that evening. That's pretty impressive for 12 and a half hours wear with no primer. Not a crease to be seen and even some flecks of shimmer still visible.
If you haven't garnered from my fence sitting post here, I'm in the actual love with Eyes to Kill Intense #28, were I not on a shopping ban #27 and #24 would already be in my possession. If you're unsure about this range I urge you, strongly, to drop by an Armani counter have a real life look. Hey, if you feel the need to twitpic me while you're there, I won't hold it against you.
Armani's Eyes to Kill Intense Eyshadow Acqua collection is on counters now, but only for a limited time. Will you be checking them out?