Already a massive success in Norway, Sweden, Denmark and America, Miinto has finally been launched in Ireland and is poised to change not only how we shop for independent fashion labels and their designer counterparts but also give a well needed boost to our home grown boutiques and designers.
If you're already a fan of the online shopping concept á lá ASOS then Miinto.ie brings it that one step further. I had a quick chat with MD James Galvin (Previously the power house behind Just-Eat.ie) at the site launch and he explained how 'Miinto.ie allows consumers to support local businesses from the comfort of their own home, at a time that's convenient for them. We professionally photograph the brands you love from the Irish boutiques you love and make them accessible at the click of a button.'
We know that I'm a huge advocate of supporting Irish business from my current series The Brains behind Your Favourite Beauty Sites so I'm wishing James, Sarah and all the team at Miinto.ie the best of luck and huge success for the future, though I'm certain they won't need it.
Have you checked them out yet?