Tuesday, 8 May 2012

The Brains Behind your Favourite Beauty Sites - Beauty Features.ie

In this weeks instalment of The Brains Behind your Favourite Beauty Sites series we have one of the ladies that was one of the first and friendliest professional Irish women that I have had the pleasure to deal with in my quest for beauty products, Lorraine Marren.

Long before I set up this blog I was ordering my beauty fixes from Beauty Features and astonished every single time at the speed with which my booty arrived. Not only that but the second to none Customer Service that Lorraine supplies personally always brings me back. I know you're all dying to know the sca, so take it away, Lorraine!

1. What inspired you to set up your site?

I studied Multimedia in college and had a passion for business online. Having purchased beauty products online from other sites I was annoyed when I often got caught by customs charges. Convenience was the reason I would shop online and nobody in Ireland was providing this service. Eager to fill the need for top beauty brands available from the comfort of your own home, I set up BeautyFeatures.ie

2. How long have you been beautifying the country?

BeautyFeatures.ie went live in April 2010, and in April 2011 we launched BeautySkincare.ie specialising in Dermalogica. We are just about to relaunch BeautyFeatures.ie with a new site, which benefits the customer with better deals on their favourites! Can't wait to get it live!

3. What’s your favourite part of the job?

Well I’m very lucky to be able to say I Love my job, and there isn’t a morning I dread going to work. We’ve a great team, and just as it should be, beauty is fun!
If I had to pick a favourite part...it has to be testing new and exciting products...who wouldn’t Love that!? Customers reactions always make me laugh too. The amount of emails and phonecalls we receive to thank us for such a speedy service. People are shocked we can turnaround an order so quickly. It’s great to hear back from them. It's a constant reminder that the Irish are great, and we've built up strong relationships with a lot of our customers.

4. What’s the one thing about your job that people might not know?

Only our courier is outsourced. Everything is done in-house by a very small (busy) team. From packing hundreds of orders to accounts, to design, marketing and web development. What we don't know we learn, and that's what has been so exciting from day 1...it's a constant learning curve and we love it! Also, Therese, our Bronwyn Conroy trained, CBTCD Beauty Therapist is based in Dalkey, County Dublin. Therese, established her business, Calme Beauty Therapy, more than a decade ago. She specializes in acne, rosacea and sensitized skin care and holds a post graduate qualification from the International Dermal Institute. She has been putting smiles on our Dermalogica customers faces for a year now. Ask her anything. She's superb, and so passionate about skincare.

5. If you could choose just one product to recommend to a friend – what would that be?

Only ONE? Ah come on! :) ....hmm. I’d say Dermalogica Daily Microfoliant – after your first use you’ll be hooked! Soft & Smooth skin from a deep cleansing scrub gentle enough to use every day....every house in Ireland should have this product! It’s 10 years old this year and is Dermalogica’s top selling product worldwide. We sell it at nearly €9 cheaper and it lasts forever! Don’t bring it into the shower though...I learnt the hard way a few years ago :) It gets ruined.

Thanks so much, Lorraine for taking the time to chat to us. Wasn't that fascinating, folks? I for one didn't know that Therese was on board and will certainly be investigating further.

To celebrate the new site unveiling and because she rocks, Lorraine is offering an exclusive reader discount of 15% off all full priced products on the site. Enter CHERRYSUE (in capitals) at the checkout of beautyfeatures.ie and the same code for FREE Delivery on all Dermalogica orders on beautyskincare.ie! (I'll definitely be picking up that 
Daily Microfoliant).  Both discounts are valid until the end of May

Believe it or not, it gets better: she's also generously offering a whopping €50 Beauty Features voucher for one of you lucky lot! Use the Rafflecopter widget below to include your entry(ies). As ever entry is simple. Facebook Likes FTW!

Thanks again, Lorraine. 
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